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NEW LOOK. SAME EXPERTS YOU KNOW & TRUST.
Out with the old, in with the new. Firehouse Guitars has been around for a while, and a refresh was in the cards. Keeping things retro yet also modern was the goal, and I think we did just that.
Original 1997 logo
New Modern Logo
The Design Process
When designing logos, it is rare that we nail down the final concept on the first try. The process of creating different options until we achieve the final result is a labor of love, here are some of the options that didn’t quite make the cut.
Logo, Creative Strategy, and Brand Guidelines to establish rules for a new visual identity.
final assets
FIREHOUSE
GUITARS
Firehouse Guitars needed a new logo and brand identity to help bring their company into the modern age. The old logo was dated, hard to read, and needed some refreshing. I guided them through the design process and delivered a clean, versatile brand identity package that embodied their company mission.
Project 6 / 12
I’D LOVE TO
HELP BRING YOUR VISION TO LIFE
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