Firehouse Guitars
Firehouse Guitars needed a new logo to help bring their brand into the modern age. The old logo was dated, hard to read, and needed a refresh. I guided them through the design process and delivered a clean, versatile logo that embodied their company mission.
Out with the old, in with the new. Firehouse Guitars has been around for a while, and a refresh was in the cards. Keeping things retro yet also modern was the goal, and I think we did just that.
Original 1997 logo
New 2023 logo
The Design Process
When designing logos, it is rare that we nail down the final concept on the first try. The process of creating different options until we achieve the final result is a labor of love, here
are some of the options that didn’t quite make the cut.
final assets